It’s essential that those with any vested interest in your brand – financial markets, local communities, media players, shareholders and suppliers - also have to understand what the brand represents and believe in that vision. Their perception of your brand can be hugely influential; their opinions count and can sway the beliefs of others. So ask yourself a question, punk;
- Do you regularly tell your money men they’re investing in an ethical, responsible brand?
- Do local people appreciate how your CSR policy is accountable and valuable?
- Do potential staff members regard you as an ‘employer of choice’?
- Do you relay consistent and substantive messages to all relevant media audiences?
- Do your suppliers give you good ‘word of mouth’ within your industries?
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