| The Internet age has seen a definite shifting of power to the consumers – not just in product types but in how, when and in which media they choose to receive information. And along with changes in the way that consumers use media (your agency needs to really know the technology thang) they’ve now become much more sophisticated and discerning. They can smell schtik or brand bullshit from a mile away, so you have to be more canny in the way you relate to them.
At ABT, we prefer you to talk with them, not to them. And one of the most powerful things you can do is relinquish your imagined power over them. That said, consumers still make brand alliances and allegiances emotively, rather than rationally. So, creating emotionally-influencing experiences is a more effective way of making meaningful connections with them. Sounds like yet another reason to work with ABT, the brand experience specialists doesn’t it? |
